From Studio Knowledge Base
Have a relevant title for your ecard. For example: "A Big Hello To A Friend" for an ecard that will be in Friendship: Hello category. This title describes what the ecard is all about in a couple of words. Your title should do the same. Titles help in not just identifying but also help in searches for users.
Upper/Lower Case Convention
As per the 123Greetings convention the first letter of every word inside an ecard title will be in UPPER case.
Number Of Characters Allowed
The maximum number of characters allowed is 38 characters.