Tips and Tricks
From Studio Knowledge Base
Remember that ecards are used to establish, enhance and enrich relationships between people. They express emotions, inspire and connect people. Here are a few tips and tricks that you can use to maximize the effect of your ecards.
Your Ecard Design
- Important information during planning phase is listed on http://studio.123greetings.com/wiki/index.php/Before_You_Get_Started
- The images for the ecard icon and thumb should be eye-catching.
- Check out some of the ecards in “Most Popular card” section on http://www.123greetings.com to get ideas about the designs and the catchy texts that are most popular among the users.
- The design of your ecard should reflect the message you are sending. The words, design and music should be coherent.
- Text on the ecard is preferred even if it is something as simple as "Happy Holidays" or "Merry Christmas" with a cool design.
- The maximum ecard dimensions are listed on http://studio.123greetings.com/wiki/index.php/Dimension
- Try keeping the file size of your ecards as minimum as possible to ensure faster page load. Note that the faster your page loads the more the chances of your ecard getting send by the end users. For an animated ecard or postcard the recommended size is 100KB if there are no music and 160 KB with music. Similarly for flash cards, the recommended size is 190 KB with music and without music the recommended file size should be 120 KB.
Your Text On the Ecard
- Relevant title/ description should be used for the ecard.
- The text of your ecard should help the sender to express his or her emotions to the fullest. Ecards are predominantly personal. So, the tone of the message should have a heart-to-heart connection.
- Your ecards must express what the sender wants to, but cannot express. So the writer has to know and identify the emotional content of the occasion and connect accordingly.
- The tone of the ecard’s message must suit the event or the occasion. Thinking out-of-the-box is a great quality to have for a writer. People send greeting cards for emotional reasons and your greeting card must respect that, before building on it.
- A good greeting card message has clarity of thought, vision and concept. Before writing a greeting card message, put these three aspects firmly in place.
- Soft, soothing, sustaining or wild and whacky, whatever be the motif of a greeting card, it must reach out to the receiver and act as a seamless bond with the sender.
Marketing Your Ecard
- Studio gives you a URL of your own, so you can put them in your email signature, blog, or any social network you're on.
- If you're making a series of ecards, have a theme or personal brand in mind so that fans can keep coming back to your ecards.
- Highlight your Studio Profile on social networks or simply write about it in your blog. By doing so, you’ll be able to drive traffic towards your profile and thus market your artwork.
- Use a common icon or avatar and username on all your profiles across the different social networking sites. For example, if your username is ‘Christy’ on Facebook, Twitter or the like, try to use the same username in your Studio Profile. This would help your followers to find you on the Studio and thus your artwork will gain popularity.
If you want to contribute to this section of the Studio wiki, send us your tips to firstname.lastname@example.org.